The Best Minimalist Accounts to Follow on Instagram - iconiK London

The Best Minimalist Accounts to Follow on Instagram

From photographers, to brands and magazines – the ultimate guide to which minimalist accounts to follow on Instagram.

best minimalist instagram accounts

Is there anything better than a monochrome colour palette, clean lines and sharp finishes? If our hotel is anything to go by, we could be slightly biased, but for us, a minimalist style always gets our vote.

Just as we like to see that minimalist style in our rooms, we also like it on our Instagram feed – and have collated a bunch of cool, minimalist accounts to follow.

From moodboard-worthy interiors, to serious style goals, we’re going to keep adding to this categorised list so it becomes your go-to guide for new accounts to check out. So for now, here are our favourite minimalist accounts on Instagram…

Brands | Interiors | Magazines | Photographers | Influencers | Lifestyle


The makers and shakers of minimalism.


We first came across Instrmnt in 2014 through their wishlist-worthy watch, inspired by mid-20th century design. Based in Glasgow, the design studio has grown to develop more covetable functional products, collaborating with fellow creatives to build the minimalist lifestyle brand of our dreams. Head to their feed for minimalist inspiration, new products and a look behind-the-scenes.

Follow: @instrmntlimited


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Handmade ceramics by London-based Danish potter, Stine Dulong, Skandihus’ Instagram profile teams ceramic creations (which we reckon would look real good with a filter coffee) with cool, concrete backdrops. Basically, all of our favourite things.

Follow @skandihus_london


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If you’ve ever come across Form&Thread, you’ll know why they’re on this list. Their ethically-sourced, everyday essentials are a mainstay in minimalist wardrobes and their Instagram account is a mainstay in our daily scroll. Want to visit their store? Hop on the train at Hackney Central, right next to our hotel to Caledonian Road & Barnsbury and take a short walk to Coal Drops Yard.

Follow here @formandthread


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Clear space = clear mind.

Mikey Estrada

Mikey is a Photographer, Interior Stylist and Furniture Collector with – quite possibly – one of the most stylish homes we’ve ever seen. His feed is an ode to his surroundings – a muted colour palette with modern textures, clean open spaces and impeccable lighting choices. The level of taste you’d expect from an Interior Stylist and more.

Follow @brutalist_rum


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Louise Roe Copenhagen

Louise Roe is a Denmark-based interiors brand that has been on our radar for a while. The brand stands for – in their own words – “sophisticated simplicity, with a touch of architecture and graphic lines, all with a final touch of what Danish design is known for.” which all shines through their perfectly curated Instagram feed. Again, just to clarify, we cannot be held responsible for your bank balance.

Follow @louiseroecph


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Norm Architects

An architecture and design studio in Copenhagen, Norm have the perfect ingredients for a minimalist Instagram feed. The creative brains behind The Kinfolk Gallery (and more) their Instagram profile is a scrolling mood board of their work, style and creative process.

Follow @NormArchitects


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Curate & Display

Interior Stylist, Design Writer and Nordic Style Blogger, Tiffany Grant-Riley’s feed is the work of a professionally-trained eye. Her captions always give an insight from a stylist’s perspective, lifting the curtain on interior design, minimalism and above all, the importance of quality.

Follow @curatedisplay


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Some essential reading we can get on board with.

Minimalissimo Magazine

In their own words; “Minimalissimo magazine is a celebration of minimalism in design. We aim to inspire creatives and showcase the finest examples of art, architecture, fashion, furniture, and product design” – and that sums it up really. You can check out their website, pick up their coffee-table worthy magazine and follow their Instagram for design inspiration.

Follow here @minimalissimomag


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Cereal Magazine

It feels like no flat lay is complete without the latest issue of Cereal Magazine – but they’re a lot more than a beautiful, minimalist cover. The bi-annual magazine is known for their super-clean photography and finding the hottest artists, designers and places to go (if you haven’t already, you need to check out their city guides). All of this echoes through their Instagram with print-worthy photography in cool, neutral tones.

Follow @cerealmag


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Give your home feed a minimalist upgrade.

Michiel Bosman

If you ever feel overwhelmed with the clutter of Instagram, make way for Michiel’s profile. The Utrecht-based photographer and blogger combines photos of his 50’s apartment with wide, white frames and bright, natural light to give his profile a feeling a clear open space on your hand-held screen. Minimalist visual therapy at its finest.

Follow @michieljbosman


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Ash James

We’re big fans of the photography in Cereal Magazine (see above) and Ash is one of the people behind that lens. The Digital Manager at Photographer at Cereal, his feed is a collection of his work and travels in a minimalist feast for the eyes.

Follow @ashjamesphotography


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We think Pepijn has a viewfinder inside his eye, because he manages to pick out the most Instagram-worthy minimalist spots, everywhere he goes. The Bruges-based interior design student and Freelance Photographer fills his Instagram feed with brutalist architecture, plants, style and city-adventures on his Freddie Grubb bike.

Follow him @pepijntyvaert

Lydia Harper

Minimalist style isn’t always about a plain white background and one singular item on a Scandinavian table – and Lydia is testament to that. Based in the UK (at the moment), she’s a branding, landscape and wedding photographer with a really distinct, atmospheric style to her photos (with a killer colour palette).

“My work is inspired by what I love and how I spend my time. I am at home on the road, near the ocean or in the mountains” – Lydia Harper

Follow @lids_harper


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For style inspiration and beyond.

Jordan Bunker

Jordan is a Men’s Fashion Blogger, Photographer and Journalist who we’ve followed on Instagram for a while now. From his sharp-but-relaxed style, to the undeniable editorial influence in his photography, Jordan’s Instagram is like a magazine all on its own.

Follow him here @jordanbunker


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A quick ten minute rest-up at @getsomekip before getting ready for the GQ MOTY awards party on Wednesday.

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Brittany Bathgate

Brittany Bathgate is that friend who’s always impeccably dressed – no matter where you’re going. Her Instagram account is the perfect mix of personal style, minimalist details, design and interiors, that make scrolling all the more enjoyable.

Follow her @brittanybathgate


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Shaheen Chand

If you’re looking for modest minimalist dressing, Shaheen is your girl. A self-described “Coffee addict, legal eagle & blogger.” she wears oversized, timeless pieces from classic brands with that effortless-but-always-put-together-style. Keep an eye on her stories for travel spots, cool interiors and of course, great coffee.

Follow @shaheenchand


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Matthew Spade

Mat describes himself as a “Navy obsessed Blogger + Seinfeld enthusiast” – so, he’s our kind of guy. If we’re ever in need of a little style inspiration or a new place to go for a great cup of coffee, we make a bee-line for his blog and Instagram.

Follow him @mat_buckets


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Harry Spain

Harry is a Content Creator, Designer and Founder of Dublin-based contemporary menswear brand, Simplí Studios. Expect classic minimalist style, a nod to interiors and an interesting use of composition in his photography. What’s more, Harry’s feed gives a look into what’s happening over in Dublin – a refreshing change from the London scene we know and love.

Follow @hryspn


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Sandra Rossi

Usually, when you think of a minimalist Instagram feed, you expect shades of black, white and grey, with a splash of beige, right? Well, you have all of that on Sandra Rossi’s profile, combined with unexpected splashes of blue, green and rust. With a hotel palette of black, white and palm-green, Sandra’s aesthetic is right up our street.

Follow @sandrarossi03


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Leonie Markhorst

If we told you that Leonie was a Brand Strategist and Consultant, you probably wouldn’t be surprised, given her personal brand is so on-point. She weaves travel, architecture and cool, casual style into her feed with ease, making Noa Noir our new go-to for a seamlessly satisfying scroll.

Follow @noanoir_


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Paul Binam

Splitting his time across London and Paris, Paul Binam brings cool points from each of the capitals to his feed. An Art Director and Visual Creative, his photography is a fine balance between minimalism and abstract art – all tied together with Parisian style.

Follow @paulbinam_


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“I didn’t choose the minimalist life. The minimalist life chose me”

Textured Space

Texture, light, pattern and nature – this concept profile is the side-project of photographer, Erin Falkingham and proof that muted tones allow light and texture to take the spotlight they rightfully deserve. It’s still fairly new, but a top contender in our ones to watch.



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Nordic Style

Before you click through, we can’t take any responsibility for you spending all your money and missing rent, okay? This Instagram account curates all the best in Scandi style from all over the internet and puts it in one place. Expect serious style, interiors and photography envy.

Follow @nordicstyle


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The Minimalists

Minimalism isn’t just a style, it’s a way of life – especially for Joshua Fields Millburn & Ryan Nicodemus. According to their website, they’ve helped over 20 million people live meaningful lives with less through their posts, books, podcast, and documentary. Find them on Instagram for daily inspiration on having less stuff and enjoying more.

Follow @theminimalists


Minimalbeast is an online community for minimalists that curate the best in minimalist style, interiors, products – you name it. People from all over the world submit photos with the tag #minimalbeast and they feature the best on their page.

Follow @minimalbeast


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Know any others we should add to this list? Slide into our DMs on Instagram @GetSomeKip


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